Thursday, September 14, 2006

Rockin' down to Electric Avenue

Did you know about this? Tesla Motors has created an electric car called the Roadster that can go 0-60 mph in 4 seconds and travel 250 miles on a single charge. It doesn't look like a dorky electric car and comes with all the bells and whistles.... I dare say sexy.

Martin Eberhard
is the CEO and mastermind of Tesla, named after the electrical engineer Nikola Tesla. The Roadster starts between $80,000-$100,000 USD and will be available to buy in early 2007 with an estimated delivery date of fall 2007. Despite the high cost, Eberhard expects the car to compete on performance, not the price tag. And besides the Roadster, Tesla plans to make its way "down market" and produce family-friendly sedans expected to be on the market in 2-3 years.

The parts for the car are produced all over the world, with the final product being assembled in the UK. A Roadster's full charge only takes about 3 1/2 hours, and the car achieves 86% efficiency, and that's higher than any other car technology, including hybrids and hydrogen.

You won't be able to live just anywhere to get one; Customer Care Centers will be in five markets: Northern California, Southern California, Chicago, New York, and Florida.

Interestingly, Tesla Motors has no plans for paid advertising; instead they will rely totally on word-of-mouth and earned publicity. And I don't doubt that environmental and energy organizations will go nuts over the vehicle and provide plenty of free marketing.

Do you know of other companies out there doing something revolutionary with energy?
Email me a tip!

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