Sunday, May 20, 2007

Clean Energy Quick Clicks

The accounting firm Ernst and Young has named the U.S., China, and India as the most attractive nations for renewable energy projects in the next five years. The Renewable Energy Country Attractiveness Index measures a country's friendless towards renewable energy investment and related industry incentives. China has moved up three places in the wind index to 5th position, while India takes 2nd place. China is also expected to become the world's biggest emitter of emissions, surpassing the U.S. in the next year or two.
  • Here's yet another new wind turbine design. Architect David Fisher has drafted a tower that is half wind turbine, half skyscraper. It has a concrete center core, and each floor spins around it like an individual wind turbine. Fisher claims that the tower will be able to power itself and up to ten other buildings. One is planned for Dubai in the next six months, and Chicago is looking at one too. via Gizmodo
  • "Been there, done that" seems to be Shaklee's responseto the current "green" bandwagon that so many companies are jumping on. The direct seller of nutrition products, personal care products, and eco-friendly household cleaners has been around for over 50 years. But its marketing needs a boost, says CEO, Roger Barnett. So far that marketing has been a lot of word-of-mouth, along with a partnership with 2004 Nobel Peace Prize winner Dr. Wangari Maathai. Shaklee is backing her efforts to plant a billion trees around the world and is using its distributors to spread the word. It will be interesting to watch this steady, global brand play catch up with the larger companies so heavily marketing their green side.

No comments: