Tuesday, April 08, 2008

Wal-Mart Launches Green Campaign

So are they or aren't they? First Wal-Mart talks all renewable to us, then its CEO totally downplays those efforts, now they're launching a month-long green campaign.

From PR Week:

The Earth Month campaign is just the latest in a series of steps by Wal-Mart to bolster its sustainability program. The merchant has been testing more environmentally friendly stores in several locations over the past few years. It is also growing its selection of private-label products in this area, including compact fluorescent light bulbs and coffee that were sourced and roasted with sustainability in mind.


Anonymous said...

The industry giant must take action like Wal-Mart, encourage environment protection and clean energy use, such as solar energy, solar charger

David said...

so what happens when the month is over?

Maria Surma Manka said...

They'll have to evaluate how successful this Earth Month campaign is...will be interesting to see whether they're back to downplaying expectations or still flying the green flag.