- The Alarmed (about 18% of the population): Fully convinced of the reality and seriousness of climate change and are already taking individual, consumer, and political action to address it.
- The Concerned (33% and the largest group): Also convinced that global warming is happening and a serious problem, but have not yet engaged in the issue personally.
- The Cautious (19%): Global warming is indeed a problem, but are unsure whether the problem merits immediate attention, or whether it is as widespread as stated. They don't see it as a personal threat at all.
- The Disengaged (12%): Do not know too much about the issue and have never taken any kind of interest in it. Relatively oblivious to the debate.
- The Doubtful (11%): Not exactly sure that global warming is happening, but if it is, it certainly isn't caused by humans (i.e. it is a natural occurrence).
- The Dismissive (7%): Very sure climate change is not happening and are actively involved as opponents of a national effort to reduce greenhouse gas emissions.
These past few years have seen the pragmatic environmental community get more sophisticated in its messaging of climate change solutions, and this study supports those efforts to move away from "sky is falling" rhetoric and more towards commonsense actions and policies that are beneficial to the planet, the economy and people's wallets.